Search engine optimization is important for the success of any online business. Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types. Today, we are going to describe what is SEO and how it works and how search engines determine results and how it can be helpful to your blog. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines work and how to get SEO working in your favour remain blurry.
What Exactly SEO?
SEO or Search Engine Optimization, is the process of optimizing your website in order to increase visibility on search engine results pages. SEO aims at increasing the quantity and quality of traffic to your website through organic search results over a period of time. In layman terms, it constitutes making small changes to your website in order to make it more attractive to a search engine.
If you’ve written content around “The Best TV Shows to watch in 2020”, you’ll want all searches with similar keywords to feature your blog on Page 1 of the results. SEO can help you get there without paid advertising.
SEO is a dynamic and interesting field to learn about – it helps you learn how the internet works.
How Does SEO Work?
If you’re curious about how search engines work, one of the primary components is your website’s content. When Googlebot is crawling the web analysing millions of websites, it’s looking for content that is relevant to the search query being entered by the search user. Naturally, the content that exists on your web pages, namely long-form written content, is one of the primary components.
On Page SEO
On-Page SEO is the practice of optimizing a website’s pages so that they will rank higher on search engines. These are the easiest changes to make since you have full control over the content of your site (as opposed to off-site SEO, in which you rely on other webmasters to make changes). Key factors that improve your on-page SEO include content, site architecture, and technical SEO.
We’ve recounted the many benefits of SEO. It’s a smart investment to make, if it’s growth you’re after. However, it’s a complex science to master search engine algorithms change frequently and so do SEO tactics. Hope you get a useful information on what is SEO and how it works Looking for help? Have some questions? Comment below and we’ll be happy to help you out!
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