When talking about analyzing the performance of the website and to gather the results from the SEO activities performed on to the website, Google Analytics is one of the most preferred tools to collect the data for the same. Over the time, this tool has been proving itself again and again to be one of its kind, it is the most favorite tool of the digital marketers out there providing detail information as well as user-friendly reports to analyse whether or not the strategies implemented to increase the ranking of the website on the search engine result pages have been successful. Since the tool is flooded with seamless benefits, for you as a marketer it is very much important to know how to optimize the tool in order to achieve the goals. In this article, we will be discussing seo google analytics mistakes are most expected to be committed so that you avoid the same and make right use of the tool fully.
Listed below are the most common seo Google Analytics mistakes that needs to be avoided
Not filtering out the internal session data
There must be over thousands of page views each month coming from you for your employees for the large business organisations. Therefore, it can provide you with misleading results, in order to avoid this, it is essential to set up a filter to remove the internal session traffic from the results so that the tool examines accurate information.
Not filtering spam traffic
As per sources, it is estimated that about 4% of internet traffic are delivered from spam activities, it can transform a significant number of meaningless page views of the website. Therefore, besides using multiple tools to block the spam activities taking place on to the website, consider filtering the spam traffic to acquire the accurate data, apply segment to Eliminate Spam Referrals by Analytics Edge in the Google Analytics.
Not setting up goals
It is strongly recommended to have a desired goal in order to achieve the target, a company with a goal tend to achieve 10 times more success. As a digital marketer, you will be solely responsible for setting up the goals and targets benefiting to the company, the goals might be- lead generation, improve customer engagement, lead generation etc.
And here the list of some of the most common Google Analytics mistakes that a digital marketer must avoid comes to an end. Hope, this article has been informative to you, do share your views about the same.
To know more about SEO, stay tuned.
Thank you for your time.
I receive customer referral fees from companies mentioned on this website. All data and opinion are based on my experience as a paying customer.